Despite all the talk of e-commerce and omnichannel boosting sales on a company-owned and -operated website, Amazon continues to be the dominating digital marketplace.
Artificial intelligence is the only instrument that can effectively navigate this keyword-driven optimisation jungle, and more and more service providers are lining up to provide their assistance.
An e-commerce management system called Jungle Scout, which has been around since 2015, debuted its AI function in March. It promised a quick product listing that would assist vendors on Amazon rank higher so that shoppers could find them more easily.
According to Stephen Curial, chief technical officer for Jungle Scout, “the majority of people spend several hours on the Amazon detail page filling it out and tweaking it to get it exactly right to get the best result.” “What we’ve done is created AI assist so you can go and actually just have it generated for you, just based off those keywords.”
The feature delivers Amazon analytics based on search phrases and, while creating a sales post, its window-by-window procedure indicates by percentage the optimisation performance of each entry. It is currently accessible as part of Jungle Scout’s Professional Plan for $89 per month. In addition, the AI feature will create the product’s title and copywriting.
![](https://infostrave.com/wp-content/uploads/2023/07/1660324300-1024x559.jpg)
However, because AI has a tendency to make factual mistakes, users must check and amend each of Jungle Scout’s works before publishing.
It’s an information retrieval model on Amazon’s end. Therefore, an inverse index will attempt to rank and match keywords to products, and Amazon’s methodology aims to maximise conversion, according to Curial.
The translation of copy into foreign languages, a technique that is becoming more vital in the international e-commerce sector, is an area where AI excels.
“Amazon now handles the shipping of your inventory. You don’t need to have a warehouse or staff in another nation, according to Curial. “The [AI] models are really good at translating languages, and now we’re at a point where, because Amazon provides customer service, you don’t necessarily need to speak a language to be able to sell in [international] markets.”
Viral Launch, an e-commerce management source operating since 2017, is one of several competitors to Jungle Scout in the market.
According to Viral Launch’s CEO Keith Jarvis, the company will launch its own AI-assisted selling function this summer.
To increase your rank on Amazon, you used to be able to give away items, but Jarvis says that has all been eliminated. You have to put in a lot of effort to get your listings where you want them to be right now, and as time goes on, AI will become an increasingly important part of that.
Since the release of its Search Query Performance report last year, which allowed AI to fully commit to copywriting, Amazon is no longer keeping its keyword secrets close to the vest.
“You can check sales volume and historical rank; two years ago, Amazon would never have given you access to such things. I believe Amazon has become wiser about the data it provides to its sellers, said Jarvis. Then, to ensure that the data and algorithms are consistent, we combine the external data with our own internal algorithms.
All AI copywriting services, according to Jarvis, are essentially the same, but he believes that Viral Launch stands out because it caters to the demands of certain clients, particularly those who are just starting out as sellers.
“The software we have is fairly unrivalled when it comes to coming into the Amazon sector and saying, ‘Hey, here’s an opportunity. You can start a business in this market niche, and you can also purchase the product from this supplier.